7 Guaranteed marketing ideas for mortgage brokers
3 March, 2023 | Alba Tebar
Last Updated on 11 months by Antonio Beltrán
Mortgage brokers are the ones in charge of promoting a good relationship between banks and customers. In other words, they are the bridge that unifies them both according to their common points and objectives while respecting and preserving their own interests and needs. So to say, mortgage brokers are your guarantee to obtain a good and fair mortgage for you and your family, getting closer to a more prosperous and advantageous future for yourself.
In Hipotecasplus we are expert mortgage brokers that can assure to you a successful home buying process thanks to our help. Our team has been working in this field for a lot of years, so we are able to perfectly connect buyers and lenders, according to their personal preferences, to give them the best mortgage options in the market.
If you rely on us, you’ll obtain the best mortgage of all of them possible, according to your needs. But, why and how? Well, our team will search for the best mortgage options between all the bank entities and will decide which is the more appropriate to you depending on your preferences and your personal situation. From that point on, we’ll negotiate with the bank until we obtain the best terms and conditions for you.
So, if you’re interested in getting the best mortgage you can, do not hesitate to contact us. We’d be delighted to help you, and, what’s more, we’d add no charge for the initial consultation! Do not think it further and try right now Hipotecasplus, you will not regret it!
In that sense, and as expert mortgage brokers, we want to advice you with some of the best marketing ideas a mortgage broker can carry out. If you are interested in expanding and improving your business, here we have written a list of 7 different ideas you can try in order to turn your brand into an authority in the mortgage world! By this way, you’ll be able to, on the one hand, win more clients, and, on the other hand, consolidate the ones you already have.
Create a differentiated and unique brand
First of all, you’ll have to create a unique and differentiated brand so everyone can easily identify you. The essential thing here is to offer the customer something the other will never be able to offer. New services, special offers, or personalized attention can be key points to distance yourself from the competition and thus attract new customers. In a word, create a brand that is enviable for others and that, at the same time, makes everyone interested in your marketing ideas.
To do so, it is important to ask yourself: What exact service or product I am offering to my customers? What can I offer them that none of the others will be able to give them? Can I think of further creative and pioneer ideas? And, if you can solve all these questions with a remarkable result, you’ll be more than ready to start your way to success.
Identify your exact public
One of the main points in the process of building your own business brand is to identify your ideal audience. Think about what can you offer to your clients and why they would be interested in that. From that point, establish a strategy to decide if your audience is a little group of professionalized brokers, or, instead, you want to reach a bigger group of population that is usually inexperienced and does not know about the mortgage world or how it works.
Create a quality website
This point is quite extensive, because it may contain a lot of different things to do in order to get a “quality website”. Nowadays, everything is digital. People are digital: we move, learn, and discover from a digital perspective, so it is fundamental to be in the digital world if you really want to engage with your public.
In your personalized website, you have to assure different key points:
- Offer clear and precise information
- Highlight your contact so people can easily reach to you
- Make it the more interactive as possible so people can engage with you
- Solve the questions customers may ask with no frills, going straight to the point
Furthermore, your website must be optimized for SEO and mobile. To really take advantage of your brand and your website, you have to optimize it. How? Using the keywords that your potential clients and first-time homebuyers will use in their searches.
Become popular on social media
Nowadays, social media is everything. Basically, if you’re not on any social network, you are nobody. The main goal for you, as a mortgage broker, is to be known and eventually become more popular. So, you have to stay active on social media and constantly create new content. When you start sharing with your audience all that content, new people will see that and, little by little, new people will be engaged with your brand.
Remember, it is a good idea to use social media to get closer to your potential public, helping them to understand the mortgage process and quickly solving any questions regarding that topic they might have.
What we call “lead magnets” are those services or items that you offer for free in order to gather contact information or potential clients. So, is someone is interested in obtaining the digital asset you give for free, such as a booklet, a checklist, o a free eBook, they will have to fill in with their personal details.
By this way, you’ll be able to develop an email list or a pipeline of prospects. And, in addition, you will gain some trust and confidence, and will become more relevant to your audience.
Although social media and the online world is key to expand your business, offline marketing methods such as direct mail still have power and success. In the mortgage sector, direct mail is used to fins new renters who might want to become future homeowners, or even to generate mortgage leads. In a word, direct mail can be a useful tool to reach new audiences.
Be transparent and trustworthy
Finally, in Hipotecasplus we take it very seriously the point of being transparent with our clients. Because we know that with no transparency, there cannot be any trust, and this is the basic starting point to building a successful business.
So, you know, if you want to engage with your public as well as attract new clients, the best way to doit is by showing how you are and staying open to help at any time. Only by this way, you’ll become a good mortgage broker and people will want to rely on you.